While many marketing and sales initiatives are designed to increase profitability by bringing in new business, repeat customers can actually be just as important in maintaining a company's revenue stream. But with so many options out there for customers to choose from, how can you ensure that your existing clients will keep coming back for more?
Tip #1: Get Personal - Treating each client as a unique individual is the key to good customer service. When you or your customer service team speaks to a client, be sure to address them by name throughout the conversation. It may seem polite to call someone Ma'am or Sir, but it can actually be a turnoff to clients who want to feel as though you are truly interested in serving their individual needs.
Tip #2: Make GREAT Customer Service A Priority -A bad customer service experience can not only affect how a client feels about your business, but it can impact how that client talks to others about your business. With social media becoming an ever-more popular way for customers to vent, one client's dissatisfaction could mean widespread negative publicity for your company. Make exceptional customer service a priority.
Click here to read a recent Forbes article on the golden rule of customer service.
Tip #3: Communicate Missed Deadlines - Sometimes circumstances arise that will cause you to miss a deadline, such as a promised delivery date. In these cases, it is always best to let the client know as soon as possible. While an apology can go a long way, consider also offering a discount on the current service or on a future service. Be sure to follow through on any new promises you make.
Tip #4: Incorporate Up-Selling And/Or Cross-Selling - Use client requests for products or services as an opportunity to discuss other related products and services your company offers. This is not only a great way to increase sales, but it also shows clients that you have experience and knowledge in other areas that could meet their needs.
Tip #5: Follow Up After An Initial Order Is Placed - When orders are placed, be sure to capture contact information, including name, address, phone number and e-mail address. Then follow-up immediately with an e-mail or a phone call to thank the client for the business.
Tip #6: Ensure Customer Support Information Is Readily Available - There is nothing more frustrating for a client than not being able to talk to a live person when they have a question. Make your contact information readily available and easily accessible. Display a customer service contact number prominently on your Website. Include this phone number in follow-up e-mails and on invoices. Be sure that these phone numbers connect to knowledgeable representatives who can provide prompt quality client support.
Tip #7: Reduce The Perceived Risk - Clients want to rest assured that they will receive a high-quality product or service at the best possible price. By offering a guarantee, you will lower the perceived risks and gain your clients' trust. This ultimately increases the chances for return business.
Tip #8: Assess Your Company's Performance - Be sure to offer customer surveys to assess the level of your clients' satisfaction. If survey results shed light on an issue, take the proper steps to resolve the problem quickly.
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