All too often, most business owners get wrapped up in the sales game -- trying every trick and tactic to close new business. And while this is perfectly natural and normal, it can sometimes cause a business to overlook a huge asset to growing their business: Existing customers.
Your Database Of Customers Is An Excellent Source For New Business And Referrals.
Your database of customers is an excellent way to increase your sales -- both from cross--selling other products and services to them and by getting them to recommend your business to someone they know. To help strengthen your sales, we have listed below three quick tips your business can benefit by:
Tip #1. Communicate Consistently Via Drip Marketing: In essence, consistent communication is the very definition of drip marketing -- something done through a series of educational e-mail tips, monthly letters, postcards and newsletters. It builds trust, credibility and brand recognition. Far too many businesses confuse marketing as "sell, sell, sell," but you cannot sell all the time or your audience will not read your marketing campaigns. Ultimately, you want your business to be your client's companion, providing supportive and useful information on a regular basis.
Tip #2. Customer Service Is More Important Than You Think:Great customer service means going the distance for your customers. By putting them first, you will find that they will be far more likely to recommend you to someone they know.
Tip #3. Know What Your Customers Want And Need: You can profoundly deepen your business' customer loyalty by putting time and energy into learning their wants, wishes, values and priorities. This research can go a long way to helping make your customer's experience with your business feel truly unique -- something they won't forget.
Executive Summary: When it comes to sales and marketing, it is easy to focus solely on your database of prospects. And while the value of a new customer coming on board is immeasurable, your existing customer base should never be overlooked. By heeding the tips listed above, you will not only create stronger customer loyalty, but also a new stream of revenue to your business.
Your Next Step: If you want to find out more about how Dale Carnegie® Training can make your business more effective, or need more information on this subject, please send us an e-mail at the address below.
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