eTip # 649 Your Personal Brand Matter.

Your Personal Brand Matters

May 29, 2017

By Bob Dickson

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Branding is the reason a person may opt for a regular coffee from Starbucks over a latte from the bodega. It’s also the reason so many people choose to upgrade to the latest Apple iPhone even though some competitors may have employed more cutting-edge technology.

When it comes to businesses, the power of branding is obvious. A Nielson study revealed that 60% of global consumers surveyed prefer to buy new products from a familiar brand.  The kicker is that most people tend to overlook the importance of personal branding and how it unknowingly affects them each day!

Consider the workplace. Wouldn’t you prefer to collaborate with someone who is hardworking and friendly over the person who is often flighty and cold? The first person has established a brand that tells you he or she is reliable and pleasant without outwardly saying “I am reliable and pleasant.” Through consistent actions, they have created a narrative that establishes likeness and trust. You are your business card! Your consistent actions unconsciously tell a story to the people around you.

Branding is much more than a logo and typefaces! It’s how someone feels when they think about you. It’s present in our speech, our style of writing, our energy, our social media pages, and even our fashion choices. Branding is the very essence of who we are and it has more control over our lives than many of us even realize. Whether you’re running a business, going out for a job interview, playing the dating scene, or just making friends; branding plays in an integral part in how we connect with people.

Luckily, we do have control over how our personal brand is perceived through storytelling and presentation. The matter in which we present ourselves can encourage others to buy into us! People will always choose to do business with those who they know, like and trust. Your presentation directly influences those three things in business and beyond. To effectively sell any product, you need to be able to effectively tell its story with impact. This is where so many people miss the mark.

We created the Dale Carnegie High Impact Presentations Course for professionals at all levels looking to gain more control over their personal brand. Impactful presentation skills are the difference between getting that promotion, gaining new clients or landing that job. Through this course, you can control the conversation people have about you when you’re not around and take control over your personal brand.


For more information, visit our website 

eTip #648 - Why Collaboration Needs Healthy Communication

Strong workplace collaboration can increase successful innovation by 15%! You’d be hard-pressed to find a hugely successful organization that doesn’t implement some form of collaboration on a regular basis to achieve their goals. But, when your team cannot communicate effectively, business success is shot before it even begins.

We’ve all been there. You respond to a client’s inquiry without knowing the new status of a project because no one filled you in. A colleague seemingly ignores an important e-mail and halts an entire project as a result. Or maybe your team avoids communicating a problem to a leader who is often times rude. If any of these scenarios sound familiar, you know just how instrumental collaboration and communication are to business productivity.

Communications and collaboration go hand in hand in any healthy work environment. Failing to perfect this process can make or break your company’s overall success.  It is absolutely vital that each member of your team aligns on long-term business goals and the communications tactics needed to reach them together. Teams that master communication and collaboration tend to be more efficient and much happier.

A 2016 survey conducted by 15Five found that a whopping 81% of millennial employees would rather join a company that values open communication over a company that offers top of the line perks and benefits. The reason is clear! Broken communication hinders performance, causes frustration, and creates a lack of trust among colleagues.

When employees are unhappy with the communication dynamics at work, collaborative projects fail and customers are left unhappy. This drives homes Richard Branson’s famous theory that says putting your staff first comes full circle. Your happy employees create happy consumers, and your business’ achievements create happy shareholders. Successful business owners recognize that this cycle starts with healthy communication.

Which employee prefers texts over e-mails, and who dislikes who in your office may seem trivial at first. In the end however, these communication preferences matter because they affect your road to business success.

Reversing poor communications habits or creating better ones is not easy. Breaking down organizational silos can help. You can find tips to get started on our blog: Breaking Down Organizational Silos With Cross-Departmental Teams.

Many businesses opt to bring Dale Carnegie Training in house with customized programs or send team members to our Dale Carnegie Course to repair the lines of communication at work.

Successful communication looks different for every business. There is no one size fits all. That’s why Dale Carnegie creates programs tailor-made for middle-market organizations and beyond. We come in-house or off-site to turn around the communication climate of the companies we service. Our Dale Carnegie Course will teach professionals at all levels to maximize their performance and become stronger leaders who communicate effectively. The results are: completed projects and a happy team environment.
For more information, visit our website!

eTip #647 - Becoming an Influential Person Through Public Speaking

The adjective “influential” is described by Webster as having great influence on someone or something.  Synonyms include:  powerful, dominant, controlling, strong, authoritative, persuasive, significant, important, crucial, distinguished, affluential.

So why are we talking about an adjective?  Because this one word is a deal changer.

We’re attracted to influential people. You, me, your coworkers and friends. Influential people are admired, respected, and organically granted authority over others.

Most importantly, influential people have access and opportunity. They have access to resources, tools, and other people that non-influential people could never get near. They are presented with opportunities to advance, make money, build their businesses, and connect with other people for even more access and opportunity.

Becoming an influential person takes time, but it’s worth your trouble. There’s power in it. It will open doors and light the paths to success.

Conceptually, being influential is easy. You just have to add value to the lives of other people. You have to turn yourself into someone who oozes support, encouragement, and free information. When people are near you, you want them to perk up when you enter a room and listen intently to your words.

The first step to becoming an influential person is to start speaking publicly. That’s a terrifying thought for many people, but it’s not as bad as you think. Your first public appearance shouldn’t be a stadium full of people with rapt attention, waiting for you to suffer or sweat.

Start by making appearances at networking groups, rotary clubs, chambers of commerce, industry-specific events, or any center of influence. You don’t have to sign up to be a keynote speaker right away, but you should find a way to make yourself seen by other people. Attend a side-event (like an after party or dinner) or participate in someone else’s contribution. A good way to get started is to introduce yourself to other influential people and ask questions.

Over time, you’ll become comfortable in settings where other people are looking at you. Your confidence in your own knowledge will grow, and you’ll find talking about your specialty easy.

Once that happens, double down on providing value. Give talks that teach people new concepts or discuss problems in your industry. Listen to the questions other people ask and turn them into talks, lectures, or group chats. Host a monthly discussion group, office hours, or workshop.

There is a growing trend of making oneself influential online. You can surely find countless sources of information in your space: Websites, newsletters, social media groups, etc. There’s a guru for everything. These methods have their place, but there’s nothing quite as valuable as one person’s face in front of another.

There’s power in person-to-person communication. You can be more powerful and valuable when the audience can study your face, watch your gestures, and hear your voice. If you really want to connect with people and become influential, you have to get close enough to shake their hand.

But that means you have to be engaging. You won’t have the luxury of editing your words, so you have to be able to communicate effectively on your feet. You need to capture people with your voice if you want them fully experience the value you’re providing.

Our High Impact Presentations course will give you the skills you need to communicate effectively, energize your audience (even if it’s one person), and transmit that value to other people – especially if you’re selling something.

Always remember: Relationships matter. Karma is real. If you provide value to other people, the value will come back to you. It might come back as education, as access to new tools, or opportunities for learning, growth, or new business. It could come back as referrals, partnerships, or easy sales.

The first step is to capturing that power is to make yourself known.
For more information, visit our website!

eTip # 646 - The Age of Falling in Love with Your Job

Times are changing. In fact, it seems like times are changing faster than ever, aren’t they?

Lately, we’ve talked a lot about millennials and their expectations. They don’t want the same things their parents and grandparents wanted. They aren’t happy with the same lifestyles, the 9-5 grinds, the commutes, the pushy bosses, and soulless jobs.

When they aren’t happy, millennials move. According to Gallup, millennials are the “job-hopping generation.” 21% have changed jobs in the last year, which is three times higher than non-millennials. 60% are open to a new position at any given time.

But why do they abandon ship so quickly? Are they poorly focused or hard to please? No, not at all.

Millennials have options. They are formally educated, which makes it easier to find new employment. They specialize in technical fields that are in demand. Their access to tools and ability to communicate means they can work anywhere – they aren’t limited to jobs in their area.

Most importantly, they’ve been told all their lives to “do what you love” and “follow your passion.” Well, they took that advice!

They want to work in places that align with their values. They want to feel like they are adding something to the world. Their work needs to have value to the lives of real people. They have to be part of a larger agenda that’s more than just “make as much money as possible.”

Young people have no tolerance for toxic work environments. They do not accept hostile, combative or inexperienced leadership. They won’t stick around to improve the situation. They won’t make formal complaints or drop notes in the suggestion box. They’ll just leave.

Times have changed. People want to fall in love with their jobs.

To compensate, there has been a shift in the way companies invest in their teams. Smart businesses are focusing on retention of good talent. They don’t want their employees to eye greener pastures right away.

Now, you aren’t going to keep your millennials forever. The days of working for the same organization for 30 or 40 years are over. As a leader, your job is to keep them as long as you can by giving them a work environment that maximizes their value and gives them reason to stay.

That reason is rarely money. That would be too easy. While people are motivated by compensation to some degree, their personal life satisfaction is more important.

Notice that word: life satisfaction. Work satisfaction isn’t enough. Young people want jobs that fit into their lives. They want their work and personal time to be balanced. They don’t mind working hard, but they insist that work and non-work complement one another.

There’s no doubt that as a leader, this makes your job harder. 30 years ago, all you would have had to worry about was whether the work was being done and at what efficiency. Now you have to make sure your team feels satisfied with their jobs, that their lives are complete and healthy, and that they feel challenged and purposeful.

You have to provide leadership that gives direction, but permits autonomy. You have to help them become engaged without forcing engagement.

We told them to love what they do, and they are certainly holding us to it. If you want to keep your people, you have to create an environment they love.
For more information, visit our website!

eTip #645 - Why Workplace Relationships and Perception Matter

Have you ever been in this situation before?

You hear through the grape vine that someone at work doesn’t think you like them. “That’s odd,” you think. “I don’t have a problem with that person. Why would they think that?”

Through some investigating (or maybe you were smart and went directly to the source), you learn that some people feel you’re a cold person because you walk briskly into the office each morning, failing to say, “good morning” or “hello” to anyone.

Maybe you have a lot on your mind. Maybe you’re eager to start your day. Maybe you assume you see those people enough that simple pleasantries aren’t necessary anymore. For whatever reason, you come off as aggressive and distant.

If you haven’t been in that situation, you probably know someone who has. Or you’ve been in a similar situation where your actions and words didn’t match your feelings and intentions, which caused a misunderstanding or miscommunication.

These situations can be maddeningly frustrating. No one wants to play politics. No one wants to parse every word or expression, but you have to work with your colleagues. If you aren’t approachable, the work will suffer.

This problem is compounded for leaders. If the team doesn’t respect its leader, that leader’s effectiveness will erode over time. No one works hard for someone they don’t like.

The takeaway here is that perception matters.

If your behavior makes you seem angry, cold, miserable, or depressed, then for all intents and purposes, you are. It doesn’t matter if you spend your day thinking about puppies and rainbows. Other people can only judge you by your behavior.

Does that mean you should force a smile all day, pretend to be happy, and drop cute witticisms? No, that’s actually unhealthy. But you should find ways to let what you feel inside show on the outside.

(And if what you feel inside does match those negative qualities, speak to someone who can help.)

Furthermore, if you find yourself in situations like we mentioned before, you should work to become more socially aware. It would be nice if everyone could leave their egos and feelings at the door, but that isn’t practical. If a coworker’s or employee’s behavior isn’t normal, ask yourself why and if you have anything to do with it.

Relationships are important, even in the workplace. Forty or fifty years ago, it wasn’t unusual to have teams led by bosses who were gruff, commanding, and unyielding. The whole concept of leadership has changed since then. People don’t want to be pushed toward a goal. They want to be engaged, incentivized, inspired, and empowered. They expect positive relationships.

How do we know? Look at any team with aggressive, narcissistic, forceful, or otherwise unpleasant leaders. The symptoms are always the same: Poor output, high turnover, and little employee investment. Like we said, no one works hard for (or with) someone they don’t like.

So, whether you’re part of a team or its leader, you have to accept that perception is important. We can’t tell you exactly which behaviors will make your coworkers comfortable. You’ll have to figure that out for yourself.

The best strategy is to keep your eyes open and look for abnormalities. Are people distant? Do they avoid you at lunch? Do they talk behind your back? If so, consider how you can engage them to repair your relationship and improve the team’s performance.

For more information, visit our website!