Your Personal Brand Matters
Branding is the reason a person may opt for a regular coffee from Starbucks over a latte from the bodega. It’s also the reason so many people choose to upgrade to the latest Apple iPhone even though some competitors may have employed more cutting-edge technology.
When it comes to businesses, the power of branding is obvious. A Nielson study revealed that 60% of global consumers surveyed prefer to buy new products from a familiar brand. The kicker is that most people tend to overlook the importance of personal branding and how it unknowingly affects them each day!
Consider the workplace. Wouldn’t you prefer to collaborate with someone who is hardworking and friendly over the person who is often flighty and cold? The first person has established a brand that tells you he or she is reliable and pleasant without outwardly saying “I am reliable and pleasant.” Through consistent actions, they have created a narrative that establishes likeness and trust. You are your business card! Your consistent actions unconsciously tell a story to the people around you.
Branding is much more than a logo and typefaces! It’s how someone feels when they think about you. It’s present in our speech, our style of writing, our energy, our social media pages, and even our fashion choices. Branding is the very essence of who we are and it has more control over our lives than many of us even realize. Whether you’re running a business, going out for a job interview, playing the dating scene, or just making friends; branding plays in an integral part in how we connect with people.
Luckily, we do have control over how our personal brand is perceived through storytelling and presentation. The matter in which we present ourselves can encourage others to buy into us! People will always choose to do business with those who they know, like and trust. Your presentation directly influences those three things in business and beyond. To effectively sell any product, you need to be able to effectively tell its story with impact. This is where so many people miss the mark.
We created the Dale Carnegie High Impact Presentations Course for professionals at all levels looking to gain more control over their personal brand. Impactful presentation skills are the difference between getting that promotion, gaining new clients or landing that job. Through this course, you can control the conversation people have about you when you’re not around and take control over your personal brand.
For more information, visit our website
For more information, visit our website
No comments:
Post a Comment