More and more brands are reevaluating their marketing strategies,
product offerings, and brand experiences in an effort to earn Millennial
loyalty. However, marketing to Millennials continues to be a moving
target. But for many brands a shift towards Millennial marketing is
worth the risk if they can earn the loyalty of the world's largest and
soon to be the most spending power generation.
1.) Target "deemphasizes" canned and bagged goods in their stores.
In
an effort to appeal to Millennial consumers, Target will focus more on
organic, fresher, and healthier foods. Products that are processed will
be given less exposure and promotions. According to Fortune, Target's goal is to "look less like Walmart and more like Whole Foods."
2.) Starbucks unveils an alternative music plan.
Earlier
this year, Starbucks announced that they will no longer sell CDs in
their stores. Starbucks has decided to appeal to Millennial consumers
with a streaming service. In a partnership with Spotify, Starbucks
consumers can now curate playlists and share between the 16 million My
Starbucks Reward Members, baristas and Spotify subscribers whether they
are in-store or on the go. More on this story here.
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