E-Tip 217 - 4 Tips for Developing your Mission, Vision, and Values Statements

4 Tips For Developing Your Mission, Vision and Values Statements:

1. Developing Your Mission Statement - At its most basic, the mission statement describes the overall purpose of your organization. When wording your mission statement, consider your organization's products, services, markets, values, and concern for public image. Ensure your wording describes (in order of priority) how your products and services are to be delivered.

2. Be Unique - Does your mission statement include sufficient description that clearly separates your organization from the competition?

3. Developing Your Vision Statement - Your vision statement should include a vivid description of your organization's systems. You also need to include a futuristic view of where you should be; again, you need to find ways to enhance your position in the marketplace.

4. Developing Your Values Statement - Your organization's values represent the culture you want to provide the marketplace. And as the market continues to become more and more challenging, values become important in strategic planning. We also recommend emphasizing three core values for your organization to focus on.

5 Competencies For Developing Your Mission, Vision and Values Statements:

1. Maintains Values - A great leader develops a vision, mission and values statement guided by a personal code of ethics. They also demonstrate a strong sense of integrity by working in accordance with their personal values.

2. Has Vision - A great leader is future-oriented. They are able to develop an exciting picture of what could and what should be . . . regardless of what the current business climate is for their organization.

3. Uses Communication - A great leader develops a company's vision, mission and values through active listening skills. Once they have listened to their team's ideas/suggestions, they are able to clearly articulate statements that resonate with the reader.

4. Encourages Teamwork - A great leader encourages their people to work as a team while maximizing resources.

5. Displays Leadership - A great leader displays leadership skills so they can gain the cooperation of others, while tapping into their highest skills and abilities; all in an effort to achieve the desired results.

Summary: Defining and creating clear vision, mission, and values statements will help maintain the focus and direction of your organization. As time unfolds, it is critical to not only update these statements, but also communicate changes to your team. By doing so, you will find that everyone is focused on a more unified and common goal.

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