Normally, our e-tips focus on ways to improve someone's leadership skills and strengthen their management skills. Nevertheless, with the holiday season only weeks away, we decided to discuss a leadership tool often overlooked or underused: the value and power of corporate gift giving.
Corporate gift giving is more than just an exercise in tradition -- it is a source of energy for team unity and positive employee attitude. Corporate gifts show employees that you value them, and are proven to increase morale and drive throughout the office.
The Best & Worst Corporate Gifts.
Bizjournals, the online division of American City Business Journals, conducted a survey with 200+ businesses about corporate holiday gift giving. In the article (click here to read the article) you will find the "do's" and "don'ts'" of corporate gift giving along with testimonies about the most successful corporate gifts and the effects they had on the recipients.
Here Is A Small Example From The Article...
According to Bizjournals, food gifts are generally received favorably, but only when some effort has been put into them. In other words, plain old popcorn in a can will not go over as well as, say, Omaha steaks.
Click here to read Bizjournals' survey on the best/worst corporate holiday gifts.
Ultimately, it is virtually impossible to please everyone that you give a gift to, but that does not mean you should not give one. What we suggest is to try to put a more personalized touch on your corporate gift giving.
As we have discussed before, being an effective leader is paramount to the success of your team structure. And as any smart leader knows, maximizing relationships is the fastest way to build strong and dynamic teams. They also know that giving a corporate gift is another tool that can help them achieve this and should not be dismissed as just a handout to the recipients.
Executive Summary: The past few years have been hard on the American workforce; companies everywhere have endured tremendous stress and pressure from the tumultuous economic climate. This holiday season, more than ever before, it is important for companies to celebrate their employees' hard work through holiday gifts. By taking heed of Bizjournals' findings, you can avoid giving gifts that feel like handouts and instead give gifts that make people feel appreciated, and that appreciation will translate to increased work drive.
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