Like most business leaders, marketing personnel and salespeople, you understand the value of networking.
Individual connections can and will generate trust and credibility - and even a business referral or two. In a business environment that includes so many channels (like social media, networking events to social situations), how should you spend your valuable time networking?
Focus On The "Quality" Of The Connections.
As you continue to network and grow your contacts, you will find that many people will want your attention. Although this is a nice way to bring in new business, it is simply impossible to provide everyone you meet the attention they seek. Instead, focus on the quality of the connection - on those that can help you further your goals.
7 Tips To Get The Most Out Of Networking.
Tip #1: Give Time Before You Receive It - Business relationships are investments. You need to offer something in order to get a return. However, you can give some personal attention without over-investing your time. Consider sending recently acquired contacts a useful free whitepaper. This will help you stand out among the sea of forgotten connections acquired at networking events.
Tip #2: Improve Your Networking Skills - Networking does not come naturally to everyone. Walking up to another professional and introducing yourself can feel awkward at times, but the only way to improve is to try. Before you attend an event, think about how you will pitch or describe yourself to others. Focus on:
- What you do
- What you would like to do
- What you can offer new connections
Tip #3: Use A Networking Strategy - When you have a new business goal or wish to enter into a new area or market, think strategically about your networking. Which events are the best use of your time? Who are the key contacts you'd like to meet? Consider these questions when selecting your networking events.
Tip #4: Prepare For A Networking Event - Make sure you have the correct tools before you attend a networking event. You should always carry:
- Business cards (bring more than you think you will need)
- Smartphone
- Pen for yourself (take notes on the back of your contacts' business cards)
- Extra pen (allows others to remember you as resourceful)
Additionally, ensure that you are dressed appropriately for the networking events you attend. If you are not sure about the expected attire, call the event organizer or the venue and ask. Some events also offer a list of attendees prior to the meeting - study up!
Tip #5: Manage What You Eat And Drink - Some networking events include appetizers and alcoholic drinks. If you plan to have a glass of wine, avoid arriving on an empty stomach. Consider the practicality of holding food while shaking hands and taking notes to avoid any awkwardness. Often times it is best to have avoid alcohol.
Tip #6: Be A Conversationalist - Always have some non-controversial topics on hand to discuss. Perhaps you could talk about innovations in your industry or bring some helpful information to pass out. Avoid topics such as religion and politics unless your job function is specifically aligned with such an interest.
Tip #7: Remain Conscious Of The Digital World - The best way to secure a connection is to do so instantly - through social media. LinkedIn is a valuable professional networking tool that also offers a free smartphone app. Connect with others instantly after speaking to them and scan available QR codes to navigate to their pages.
Executive Summary: Many networking professionals get intimidated by the necessary process of networking. However, by adequately preparing for networking events and diligently following up on the most useful contacts, the amount of time you spend on networking will yield greater results.
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