Monday, December 12, 2011

Tip #369: The Power Of Giving A Corporate Gift

Normally, our e-tips focus on ways to improve someone's leadership skills and strengthen his/her management skills. Nevertheless, with the holiday season only weeks away, we decided to discuss a leadership tool often overlooked or underused -- the value and power of corporate gift giving.

Corporate gift giving is more than just an exercise in tradition -- it is a source of energy for team unity and for positive employee attitude. Corporate gifts show employees that you value them and have proven to increase morale and drive throughout the office.

The Best & Worst Corporate Gifts Of 2010. conducted a survey of 501 respondents about corporate holiday gift giving. In the article, you will find the "do's and don'ts" of corporate gift giving along with some great visual charts.

Here Is A Small Example From The Article...

"Corporations seem to be giving a smaller selection of awards, as every single type of award-gift cards, electronics, jewelry, etc-was used by a smaller number of companies than in 2010."

Click here to read the rest of the article

Ultimately, it is virtually impossible to please everyone who you give a gift to, but that does not mean that you should not give one. What we suggest is to try to put a more personalized touch on your corporate gift giving.

As any successful leader knows, maximizing internal and external relationships is the fastest way to build strong, dynamic teams and a more loyal base of customers. They also know that giving a corporate gift is another tool that can help them achieve this and should not be dismissed as just a handout to the recipients.

Executive Summary: The past few years have been hard on the American workforce; companies everywhere have endured tremendous stress and pressure from the tumultuous economic climate. This holiday season, more than ever before, it is important for companies to celebrate a client's loyalty (and their employees' hard work) through holiday gifts. By taking heed of's findings, you can avoid giving gifts that feel like handouts and instead give gifts that make people feel appreciated, and that appreciation will translate to increased loyalty and work drive.

For more information, visit our website.

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