Thursday, June 12, 2014

Tip #481: 5 Tips For Providing Value-Added Services To Your Customers


To build strong relationships with your customers and prospects, it's imperative that the services you provide add value for your customers. It's true that customers want to do business with companies that they trust. But just as important, customers want to feel that they are gaining the highest value for their money. 

There are some simple steps you can take to assure customers and prospects that there is much value to be gained in doing business with your company.

The 5 Tips To Increasing For Providing Value-Added Services To Your Customers Are:

Tip #1: Promote Customer Service Company-Wide - First and foremost, to add value to your sales relationships, you must provide training for everyone at your company who will come in contact with customers - not just the sales force. Make sure that all of your employees are well-educated in your company's services so that they are able to quickly offer solutions for customer issues if they arise. Offering above-average customer support across your company will add value to the service you provide.

Tip #2: Do It Better And Faster Than Your Competition - In today's fast-paced business world, customers are demanding that you not only provide quality service but that you do it quickly. Customers see a direct correlation between speed and good service. A company that can provide a fast turn around is providing a value to its customers.

Tip #3: Offer Convenience - Customers want convenience. It can be as simple as designing a company website that is easy to navigate, offering extended business hours, or providing 24-hour customer support. Finding ways to help customers easily access your services is another way to add value.

Tip #4: Give Something Extra Customers want to walk away feeling that they received the best possible deal. Offering things such as a free consultation, a satisfaction guarantee, or a repeat-business discount can go a long way in building customer loyalty. Knowledge can also be a great give-away. Offering things such as brochures detailing your company's services, product instructions, how-to manuals, or access to knowledgeable consultants will show customers you care about their satisfaction and have the expertise to meet their needs.

Tip #5: Seek Feedback - Whether it's through a quick follow-up call after or a detailed customer satisfaction survey, it's important to touch base with customers to see how you are doing.  Are you meeting your customers' needs, or are you falling short?  Getting feedback will help you gain the most valuable information of all - what the customer wants.


Executive Summary: When customers look for a service solution for their company, they want to use a company they trust will offer the best possible service at the best value for their money. By adding value to the services you offer, you will successfully turn more prospects into customers and more customers into repeat buyers. 
P.S.  Keep in mind the following quote from Jeff Bezos, founder and CEO of Amazon.com, the largest retailer on the Web whose brand loyalty is based on providing exceptional value to its customers: "We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better."

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